Yuppiechef & Post-decision dissonance.


Last month I bought a pair of Wusthof kitchen shears from YuppieChef¬†for R235. They’re truly Wow! (Yes, I know I never thought I’d say that about a pair of scissors, but every time it glides through cutting something I go “Wow!”)


And this weekend I saw the exact same pair of scissors at @Home for R340.


Now, on the one hand I feel happy that I got a bargain. On the other hand I feel cheated because I thought I was a discerning customer for shopping at “Yuppie” chef.


Post-decision dissonance to the extreme!


Right… back to changing the world.